About

Originally from New Zealand, I have been part of Hamburg’s creative industry since 2011, shaping brand experiences, design, and creative direction across a range of disciplines. With a strong foundation in art direction and brand leadership, I enjoy developing thoughtful, well-crafted work that connects brands with audiences in meaningful ways. Since 2020, I have played a key role in growing and leading the internal creative team at fischerAppelt, guiding it from a small unit into a multidisciplinary team. Working closely with stakeholders, board members, and creative teams, I help shape branding, advertising, and brand space projects, ensuring the work remains visually compelling, relevant, and engaging. My expertise lies in leading creative teams, crafting brand narratives, and bringing ideas to life through design and execution. I thrive in collaborative environments, where ideas have the space to grow, and teams can create work with impact. I am focused on further developing my leadership responsibilities, applying my creative expertise and team-building experience to support meaningful brand experiences and contribute to the long-term success of an organization.