Crispy & Thin
Oreo – The Hive
Agency — Ligalux
Role — Art Direction
Date — May 2016
Elegant, stylish and graceful. Oreo Crispy & Thin is the thin version of the popular biscuit. Building on the existing launch campaign “Oreo Paperthin” LIGALUX created a world at The Hive, a gathering of digital storytellers, tastemakers & bloggers. Gracefully and delicately we created an atmosphere of origami cranes and Oreos where you could submerse yourself in and devour the new delights.