Sparkling or Still

Smart Water

Client — fischerAppelt
Role  Concept, Creative Direction
— October 2018 


A modern way to drink. Pure, refreshing and smart. SmartWater presented itself in München in one of the original clubs. We transformed the location into a specially designed pop-up event by extracting the company values. We created an atmosphere that evoked a fresh and crisp face of the brand, that corresponded with the minimalistic design. The goal was to create a world where the brand’s values were reflected and where the thought and ideas we heard and presented.


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