Crispy & Thin

Oreo – Paperthin

Agency  Ligalux
Role Art Direction
May 2016


Building on the campaign „Oreo Paperthin“ LIGALUX created sophisticated clippings, which show the thin biscuit in all its grace. The play with the shadows underscores the new elegance of the thin cookie, as the subtle pastel tones in light blue and pink – the classic Oreo blue provides the recognition value.



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