Lookbook
Lidl
Agency — Ligalux
Role — Art Direction
Date — July 2015
For the autumn-winter collection for Lidl’s in-house fashion label Esmara we created a lookbook that emerges from the streets of Berlin, presenting the clothes in a new light. Letting the collection come to life in the daily lives and giving Esmara street credit and creating the opportunity for a new product placement in the fashion world. Now 3 years later Heidi Klum has released a collection with Lidl.