Agency  Ligalux
Role Art Direction
July 2015

For the autumn-winter collection for Lidl’s in-house fashion label Esmara we created a lookbook that emerges from the streets of Berlin, presenting the clothes in a new light. Letting the collection come to life in the daily lives and giving Esmara street credit and creating the opportunity for a  new product placement in the fashion world. Now 3 years later Heidi Klum has released a collection with Lidl.


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