Madsack Mediengruppe

LIGALUX developed a new brand strategy and brand architecture for the Madsack Media Group. The new self-confidence is also reflected in the new corporate design and has been implemented across platforms in all relevant print and digital media. Translating the essential strengths of the Madsack Media Group – the pronounced local and regional anchoring of the media houses – into a new corporate design that reflects the transformation from a regional media house to a national media group and clearly communicates the Group’s attitude across all media , For this purpose, a repositioning was developed in brand workshops and translated into a suitable corporate design.